Woolly Wolf
Woolly Wolf is a brand founded on the belief that dog gear should be designed with both style and sustainability in mind. As the dog population grows, the need for eco-conscious choices becomes even more critical. Committed to using recycled materials, Woolly Wolf ensures that its products have a minimal environmental impact, making sustainable options available for our furry companions.
From their first rope leash, crafted from an old climbing rope by designer Maria in 2016, to their current collection made from recycled PET bottles, Woolly Wolf has always prioritized durability, functionality, and environmental responsibility. Drawing inspiration from the rugged Nordic wilderness, the brand creates gear that allows dogs and their owners to explore safely, whether in the backyard or the backcountry.
The Woolly Wolf Rope Leash is the ideal combination of fashion, eco-friendliness, and functionality. Made from recycled PET bottles, it offers durability, vibrant colors, and eco-conscious design. Featuring a twist-lock aluminum carabiner, a reflective strip for night visibility, and a built-in stretch for added comfort, this leash is as safe as it is stylish. Ideal for pet owners who want the best for their dog and the planet.
The Color Block Martingale Collar is not only a stylish addition to your dog’s wardrobe but also a step toward more sustainable pet care. Crafted from recycled PET bottles, it reflects Woolly Wolf’s commitment to eco-friendly products. This collar offers the perfect balance of safety and comfort, with a design that prevents your dog from slipping out while providing gentle control. Ideal for training, it tightens just enough to discourage pulling, making leash walks a breeze. A practical, environmentally conscious choice for both you and your furry friend!
Inspired by the endless light of Lapland's midnight sun, the Nightless Night collection proves you don't have to choose between Nordic aesthetics and serious performance—every piece is made from recycled PET bottles yet handles real outdoor conditions (one harness survived a month-long river journey and came out looking new). The coordinated design means your gear actually matches without looking overly matchy, and the thoughtful construction details—from the harness's 5-point adjustment to the travel bowl's drawstring closure—show a brand that designs for actual adventures, not just Instagram photos. This is sustainable dog gear that works as hard as it looks good, whether you're navigating city streets or hitting the trail.
Whether you're drawn to the soft hues of Arctic midnight sun or the bold adventure spirit of Norway's Lofoten Islands, both travel bowl collections solve the same problem—feeding and hydrating your dog on the move without the hassle of rigid containers or spillage anxiety. The waterproof construction works for both food and water, the drawstring (or zipper) closures actually keep everything contained when you're mid-hike, and both fold flat enough that you won't think twice about packing them. Made from recycled PET bottles like all Woolly Wolf gear, they're lightweight, durable, and designed for people who actually get outside with their dogs.
The Alpha 360 Harness stands out for its perfect balance of comfort, safety, and sustainability. Crafted from recycled PET bottles, it reflects a strong commitment to eco-friendly practices without compromising on performance. Its lightweight, breathable mesh, combined with a versatile four-point adjustment system, ensures a comfortable and customized fit for any dog. With multiple leash attachment options and reflective details for enhanced visibility, this harness is a practical choice for everyday walks and adventures. The easy-on design with a front aluminum clip makes it particularly convenient for dogs with larger heads or long ears.
Built for dogs who actually get outside, the Roam collection combines climbing-inspired durability with recycled materials that don't compromise on performance—every piece is made from PET bottles yet handles real outdoor conditions.
The collar improves on the standard with wider webbing for safety, ultra-light mesh padding, and 3M reflective strips woven throughout instead of just sewn on as an afterthought, plus a double loop for LED lights or name tags.
The adjustable leash solves the "I need both hands" problem by working as well around your waist on morning jogs as it does in your hand navigating sidewalks, with length adjustment from 170-300cm and an aluminum twist-lock carabiner that means you're not second-guessing security.
The Woodland Dog Harness is inspired by the serene Finnish forests, from quiet winter mornings to lively summer days. It’s designed for dogs that love to explore, offering a comfortable and durable fit for all types of adventures. Whether it’s a hike in the woods or a stroll through the neighborhood, this harness is perfect for active dogs who enjoy the great outdoors.